concepts, environments and objects to resonate emotionally with people



I believe that if cities were designed softer, our social attitude would change.

We are affected -constantly- by how our environment is designed. Sometimes we are aware of it. But most often we are not: we feel like staying at a bar, or repelled by a restaurant atmosphere. We can usually say if we like or not the mood of the place, but usually don't know why.

Our emotional response when we enter a new place can be instant when it is wowing or striking. But even when subtle, its effect - in our reaction, health and wellbeing- can be overwhelmingly strong. 

Designing from how space and materials "make us feel" can create engaging and healthy experiences for people.


feel like knowing more, regularly?
sign up for my monthly letter:


what can you do with "that" wall?

"soft" textures between architecture and our body

which add an extra layer of meaning, usability or information

see some examples


are you an
read about my

get a user experience "advocate" and deliver a memorable experience for your client

and, ultimately, wellbeing for the humans we are serving

I'll show you how


interested in affective materials?

explorations on materials, emotions and the body

fresh ideas to feed my client's concepts and projects.

get behind the scenes

Working with Alicia I get positively surprised.
She captures the ideas and materializes them with creativity and sensibility.
The project always improves with her intervention.
— Paula Rosales, architect & CEO studio more&eco