Video, NewsAlicia VelazquezComment

This month I transform my usual written + video format into something combined. Click below for the TV version:

And if you wish to cut the chase and go straight into

A slideshow of the recent performative event While Making It Together in London:


Concept & realization Alicia Velázquez

Tarek J. Waked > Concept creation

Alicia Olmos > performance video and still photography, production assistance
Enrique Caruncho > final video
Sonia Dorado > final video production management
Lisa Bodrug > final video make-up & hair styling
Miki Martín Corner > final video sound mastering

With special thanks to:
Dimitrina Sevova, curator & Corner College Zurich > host of week 1 performance and event
Sebastian Schäffer & UNO partner > hosts of week 2 of performance
Anabel Jordan & K-Styling > hosts of week 3 of performance
Milenko Lazic
Clemens Winkler
Luke Franzke


Concept & realization Alicia Velázquez

Tarek J. Waked > Concept creation

and the donation of objects, personal time, wrapping skills and absolute presence of:
Eric Guibert
Juan Cañizares
Maria Gil Uldemollins
Ephraim Joris
Marlies Vreeswijk
Michael Wildmann
Petra Marguč
Hanne van Reusel
Ana Kreč

and, during Adapt-r event, of so many generous, enthusiastic colleagues.


Special thanks to:
Kate Herron & AmbikaP3
Marcello Stamm, Richard Blythe, Sigrid Ehrmann @ RMIT
Purple Princess for the performance's photos & videos

and Johan Verbeke.

WMIT is made with the support of

Adapt-r Logo

Practice-based research fellowship with university KU Leuven in Brussels.
Funding from the European Union's Seventh Framework Programme FP7/2007-2013.

Would you kill it?

Sculpture, Video, NewsAlicia Velazquez4 Comments

Would you kill a beloved object?

While Making It Together.

A project, just kicking-off, in which I invite a small group of people to come, one by one, and make an object together with me. We'll make an object composed by objects, each one brought, killed, sacrificed, by each one of us. A personal object which belongs to their life, with a meaning and history to them, and which they are willing to say good bye to.

I started sacrificing the first object: a green chair

And I say sacrificing because the feeling while starting to wrap it was of killing it, actually. It was quite an emotional moment.

I welcomed the chair into the atelier, in LUCA School of Arts, in Brussels. Unwrapped it from its traveling plastic sleeve. Mounted its legs. Then, said goodbye to it. 

Good bye, thank you for the times together. I remember buying you in the flea market, cleaning you up, moving you from home to home, from Madrid to Zurich. I remember sitting on you, having many friends and family sitting on you too, moving you around, seeing you day after day. Now I have you in Brussels, where I say goodbye to you in your current form and life. Goodbye, and welcome to your new form and life.

I picked you up to make my very first exercise of connection with an inanimate object50 Resting Postures With Chair. That was the beginning of this crazy shift from working with and from concepts into working with and from the body, the start of exploring what happens when giving time and attention to the objects around us

If I wouldn’t kill you, I would let you die a slow death. You would be part of my home and life for a few more years, and one day you would be weary and old, not as bright. I would change you for another pop, and would donate you or put you out in the street. I'd kill you by letting you age and slowly die - as an object, and in my life.

I said goodbye to it, then started wrapping it in bright pink thread. 


Which object would you choose to kill?

With a goodbye ritual, and giving it a bright new body.
And sacrifice it to link it to other bodies, unknown bodies. Perhaps awakening it into a new life.

Or, would you rather let it die?

Looking forward to your thoughts in the comments below.

Feeling Food in the heart of Madrid

NewsAlicia VelazquezComment

"El Huerto de Lucas" (Lucas's Vegetable Garden) opens! 

It is an ecological market and cantina. Paula Rosales and her team more&co have completed the interior renovation of an old bread factory using biohealthy design, architecture and construction. I have complemented their project from the emotions, creating an interior experience for the brand which invites to feel good

What is biohealthy design? And how is it related to emotions?

We understand biohealthy as the combination of health and balance. The market is built using toxic-free, natural materials. Healthier for our body, plus better for the environment. The "Huerto" is more than a commercial space: a place to learn how to live healthier, and an inviting meeting point.

My contribution to the design has been to take our client's brief - their emotional goal- of building a familiar atmosphere, like a living room or flea market. And, hand in hand with the architecture team, select each material and detail to meet that experience. Simultaneously responding to the biohealthy and economical conditions. 

At every scale, each decision taken and each material selected seeks to create a warmhonest and welcoming market, as the products you can buy and consume. A contemporary space with a quotidian flavor which we like to call "supernormal".

Next to sensations, each design decision responds to various functions. For example, each stall is covered with a fabric awning. We chose fabric because it gives the feeling of a flea market and it's a gentle material. And it has an excellent acoustic behavior, both outside and inside the stall, it serves as hot/cold air diffuser, it provides a human scale, and it the turns into a giant lamp at night.

One of our first decisions when we visited the space was to liberate the center of the market. It feels like a public square, able to hold any setting both for daily stay and for eventful evenings. In this center hangs a plant installation by artist Jerónimo Hagerman. We loved from the beginning how it performs both the functional and emotional, which we have searched for in every scale of the project. This type of plants (malas madres or "bad mothers") are air purifiers, they bring freshness and humidity, shade on sunny days, they break sound bouncing and can be moved up and down: each day the market features a different garden.

Our client is especially demanding with physical health. We carefully chose toxic-free and scent-free materials. Paula Rosales incorporated the company D-fine to our team, specialized in sustainability strategies. D-fine studied each material using three criteria: economy, chemical composition (before and after its placement) and environmental impact. If you are interested in knowing more about this part, You can read Paula's post (in Spanish) by clicking here.

I'd love to hear from you: have you been in a biohealthy space? Or designed one? What are the main things which made you feel good in it? What are the three things that, in your opinion, mark the difference of being in emotionally healthy space? Let me know in the comments below.

a sentir(se) bien en Madrid

NewsAlicia Velazquez1 Comment

Inauguramos El Huerto de Lucas: un espacio de mercado y cantina biológica. Paula Rosales y su equipo more-co han realizado la reforma interior de una antigua panificadora con criterios de arquitectura y construcción biosaludables. Y he complementado su proyecto desde las emociones: buscando una experiencia interior que además de sana y con sentido, invita a sentirse bien

¿Qué es el diseño biosaludable? Y qué tiene que ver con las emociones?
Entendemos biosaludable como bienestar + salud. Está hecho con materiales libres de tóxicos (por tanto mejor para nuestra salud), y nos aporta bienestar, pues además de dar sensaciones placenteras, sabemos que son sanos para nuestro cuerpo y mejores para el medio ambiente.

El espacio del mercado es el "envoltorio" de los productos que se venden y consumen en él. A todas las escalas, hemos tomado cada decisión y elegido cada objeto para que el mercado sea acogedor y honesto, un espacio contemporáneo de gusto cotidiano. Lo hemos llamado "supernormal": queremos que sea un mercado familiar, como el salón de tu casa o el mercadillo de la plaza del pueblo, un lugar cariñoso y amable. Era el deseo de nuestro cliente que el mercado no sea solamente un espacio comercial sino un lugar en el que se aprenda a vivir de forma saludable, un punto de encuentro que invite a quedarse.

Además de buscar y cuidar las sensaciones, cada decisión de diseño cumple varias funciones. Por ejemplo, cada puesto se ha cubierto con un toldo de tela, pues además de dar sensación de mercado a pie de calle y ser un material blando y amable, funciona muy bien acústicamente tanto fuera como dentro del puesto, nos sirve de difusor de aire frío y caliente, protege e ilumina cada puesto y es una lámpara gigante por la noche.

En el centro del Huerto cuelga una instalación de plantas del artista Jerónimo Hagerman. Nos encantó desde el principio cómo nos da tanto los niveles de funcionalidad como emocionabilidad que hemos buscado en cada parte del proyecto. Usa plantas, que, además de aportar frescor visual y humedad, purifican el aire, dan sombra en días soleados, rompen la reverberación del sonido, y se pueden mover, por tanto cambiando el aspecto del mercado cada día.

Nuestro cliente es especialmente exigente en la salubridad física, y nuestro diseño ha sido especialmente cuidadoso en que todos los materiales utilizados sean libres de tóxicos. Paula Rosales incorporó al equipo a la empresa d-fine, especializada en estrategias para la sostenibilidad. Cada material se ha estudiado desde tres criterios: economía, composición química e impacto medioambiental. Si te interesa leer más sobre ello, Paula ha publicado en su blog un artículo dedicado a este tema, que puedes leer pinchando aquí.

¿Has conocido algún espacio biosaludable? ¿Y que te haga sentir bien? Cuéntame abajo, en los comentarios, las tres cosas que en tu opinión hacen que un lugar sea biosaludable y pensado desde las emociones